# AI Search 101 Explore the essentials of AI search and learn how to get cited, get found, and turn ChatGPT, Perplexity, Gemini, and Google AI into a revenue engine. ## Core Disciplines Start with a core discipline. Each is a hub of clusters and guides. ### GEO Get your brand surfaced, cited, and recommended inside generative engines like ChatGPT, Gemini, and Google AI Overviews. [Explore GEO→](/content/ai-search-101/geo/index.html) ### AEO Win the direct answer in Perplexity, voice assistants, and featured AI responses. [Explore AEO→](/content/ai-search-101/aeo/index.html) ### Agentic Commerce Be the product an AI agent buys: structured feeds, trust signals, and checkout-ready data. [Explore Agentic Commerce→](/content/ai-search-101/agentic-commerce/index.html) ### SEO The classic foundation, rebuilt for an AI-first SERP. The base everything else compounds on. [Explore SEO→](/content/ai-search-101/seo/index.html) ## Explore by area Go deeper by platform, technical area, strategy, and what comes next. ### Platforms Platform-by-platform playbooks for getting cited across every major AI engine. [Explore Platforms→](/content/ai-search-101/platforms/index.html) ### Technical The technical foundation that makes a site readable and citable by AI. [Explore Technical→](/content/ai-search-101/technical/index.html) ### Strategies The repeatable tactics that move AI search visibility. [Explore Strategies→](/content/ai-search-101/strategies/index.html) ### Future Where AI search is heading and how to prepare. [Explore Future→](/content/ai-search-101/future/index.html) ## Newest guides Fresh from the MaximusLabs research desk. ### Personalized AI Search: How Hyper-Personalization Will Transform Search and SEO Explore how AI-driven hyper-personalization is reshaping search and SEO, tailoring results to individual intent, behavior, and context. [Read More →](/content/ai-search-101/future/personalization/personalized-ai-search-future/index.html) ### AI Crawlers Complete Guide: Every Major AI Bot and How to Manage Access Discover which AI bots crawl your site and how to manage their access using robots.txt, headers, and blocking rules. [Read More →](/content/ai-search-101/technical/ai-crawlers/ai-crawlers-complete-guide-all-bots/index.html) ### What Makes Content Citation-Worthy for AI? Data, Definitions and Original Research Discover what makes content citation-worthy for AI: original research, clear definitions, and hard data that answer engines trust and cite. [Read More →](/content/ai-search-101/strategies/citations/citation-worthy-content-ai-engines/index.html) ### How Amazon Rufus Works: The AI Shopping Assistant That's Changing E-commerce Search Discover how Amazon's Rufus uses a custom LLM, RAG retrieval, and AWS chips to power conversational shopping. [Read More →](/content/ai-search-101/platforms/amazon-rufus/how-amazon-rufus-works-ai/index.html) ### How Agentic Commerce Works: The Technology Behind AI-Powered Purchasing Explore the technology powering agentic commerce, how AI agents research, compare, and autonomously complete purchases for users. [Read More →](/content/ai-search-101/agentic-commerce/fundamentals/how-agentic-commerce-works-technology/index.html) ### AEO Content Hub: Writing and Formatting Content for Answer Engines Learn how to write and format content that answer engines cite, from structure to schema to snippet-ready phrasing. [Read More →](/content/ai-search-101/aeo/content/aeo-content-writing-formatting/index.html) ### Multi-Market GEO: International and Multilingual Generative Engine Optimization How to scale Generative Engine Optimization across international markets, languages, and AI search engines for global visibility. [Read More →](/content/ai-search-101/geo/advanced/multi-market-geo-international/index.html) ### Conversational AI Search: How Multi-Turn AI Queries Are Changing Search Behavior Explore how multi-turn conversational AI queries reshape user search behavior and what it means for content optimization. [Read More →](/content/ai-search-101/future/conversational-ai/conversational-ai-search-future-trends/index.html) ## Most read The guides teams reference most. ### GEO Strategy Guide: Get ChatGPT and Perplexity to Cite You Learn the GEO strategy framework top brands use to get cited by ChatGPT, Perplexity, and Google AI. Tactics, tools, and a BoFu-first playbook inside. [Read More →](/content/ai-search-101/geo/strategy/geo-strategy-framework/index.html) ### GEO Content: A Complete Framework to Get Cited by AI Search Engines The GEO content optimization framework that earns AI citations across ChatGPT, Perplexity, and AI Overviews. 6 layers, zero guesswork. [Read More →](/content/ai-search-101/geo/content/geo-content/index.html) ### One GEO Tool Is Never Enough: Build the Right Stack Only 11% of domains appear on both ChatGPT and Perplexity. This guide reveals which GEO measurement tools close that visibility gap and at what cost. [Read More →](/content/ai-search-101/geo/tools/geo-tools/index.html) ### Generative Engine Optimization (GEO) Fundamentals: How to Become the Answer AI Trusts The research-first guide to Generative Engine Optimization. 9 methods tested, 40% visibility gains proven. Stop ranking. Start becoming the answer AI trusts. [Read More →](/content/ai-search-101/geo/fundamentals/geo-fundamentals/index.html) ### 12 GEO KPIs: Formulas, Benchmarks, and Cadence Guide Built on Princeton ALCE research and 4 Google patents: the GEO KPI framework covering AVR, SOV, Citation Stability, and 9 more metrics. [Read More →](/content/ai-search-101/geo/measurement/geo-metrics-kpis/index.html) ### AI Crawlers Hub: Complete Guide to AI Bot Access and Crawl Management Your complete guide to managing AI bot access, crawl budgets, and optimizing visibility across engines. [Read More →](/content/ai-search-101/technical/ai-crawlers/ai-crawlers-guide-optimization/index.html) ### The Evolution of AI Search: How Search Engines Have Changed and Where They're Heading AI search shifted engines from ranking links to synthesizing answers, reshaping how content earns visibility and citations. [Read More →](/content/ai-search-101/future/ai-search-evolution/the-evolution-of-ai-search-how-search-engines-have-changed-and-where-they-are-heading/index.html) ### Amazon Rufus Best Practices: 12 Proven Tactics to Win AI Product Recommendations Here's a description within your word limit: Rufus recommends products by reading listings, reviews, and Q&A for real use-case language—here's how to earn its picks. [Read More →](/content/ai-search-101/platforms/amazon-rufus/amazon-rufus-best-practices-12-proven-tactics-to-win-ai-product-recommendations/index.html)