AI Search 101 | MaximusLabs
AI Search 101
Explore the essentials of AI search and learn how to get cited, get found, and turn ChatGPT, Perplexity, Gemini, and Google AI into a revenue engine.
Core Disciplines
Start with a core discipline. Each is a hub of clusters and guides.
GEO
Get your brand surfaced, cited, and recommended inside generative engines like ChatGPT, Gemini, and Google AI Overviews.
AEO
Win the direct answer in Perplexity, voice assistants, and featured AI responses.
Agentic Commerce
Be the product an AI agent buys: structured feeds, trust signals, and checkout-ready data.
SEO
The classic foundation, rebuilt for an AI-first SERP. The base everything else compounds on.
Explore by area
Go deeper by platform, technical area, strategy, and what comes next.
Platforms
Platform-by-platform playbooks for getting cited across every major AI engine.
Technical
The technical foundation that makes a site readable and citable by AI.
Strategies
The repeatable tactics that move AI search visibility.
Future
Where AI search is heading and how to prepare.
Newest guides
Fresh from the MaximusLabs research desk.
Personalized AI Search: How Hyper-Personalization Will Transform Search and SEO
Explore how AI-driven hyper-personalization is reshaping search and SEO, tailoring results to individual intent, behavior, and context.
AI Crawlers Complete Guide: Every Major AI Bot and How to Manage Access
Discover which AI bots crawl your site and how to manage their access using robots.txt, headers, and blocking rules.
What Makes Content Citation-Worthy for AI? Data, Definitions and Original Research
Discover what makes content citation-worthy for AI: original research, clear definitions, and hard data that answer engines trust and cite.
How Amazon Rufus Works: The AI Shopping Assistant That's Changing E-commerce Search
Discover how Amazon's Rufus uses a custom LLM, RAG retrieval, and AWS chips to power conversational shopping.
How Agentic Commerce Works: The Technology Behind AI-Powered Purchasing
Explore the technology powering agentic commerce, how AI agents research, compare, and autonomously complete purchases for users.
AEO Content Hub: Writing and Formatting Content for Answer Engines
Learn how to write and format content that answer engines cite, from structure to schema to snippet-ready phrasing.
Multi-Market GEO: International and Multilingual Generative Engine Optimization
How to scale Generative Engine Optimization across international markets, languages, and AI search engines for global visibility.
Conversational AI Search: How Multi-Turn AI Queries Are Changing Search Behavior
Explore how multi-turn conversational AI queries reshape user search behavior and what it means for content optimization.
Most read
The guides teams reference most.
GEO Strategy Guide: Get ChatGPT and Perplexity to Cite You
Learn the GEO strategy framework top brands use to get cited by ChatGPT, Perplexity, and Google AI. Tactics, tools, and a BoFu-first playbook inside.
GEO Content: A Complete Framework to Get Cited by AI Search Engines
The GEO content optimization framework that earns AI citations across ChatGPT, Perplexity, and AI Overviews. 6 layers, zero guesswork.
One GEO Tool Is Never Enough: Build the Right Stack
Only 11% of domains appear on both ChatGPT and Perplexity. This guide reveals which GEO measurement tools close that visibility gap and at what cost.
Generative Engine Optimization (GEO) Fundamentals: How to Become the Answer AI Trusts
The research-first guide to Generative Engine Optimization. 9 methods tested, 40% visibility gains proven. Stop ranking. Start becoming the answer AI trusts.
12 GEO KPIs: Formulas, Benchmarks, and Cadence Guide
Built on Princeton ALCE research and 4 Google patents: the GEO KPI framework covering AVR, SOV, Citation Stability, and 9 more metrics.
AI Crawlers Hub: Complete Guide to AI Bot Access and Crawl Management
Your complete guide to managing AI bot access, crawl budgets, and optimizing visibility across engines.
The Evolution of AI Search: How Search Engines Have Changed and Where They're Heading
AI search shifted engines from ranking links to synthesizing answers, reshaping how content earns visibility and citations.
Amazon Rufus Best Practices: 12 Proven Tactics to Win AI Product Recommendations
Here's a description within your word limit:
Rufus recommends products by reading listings, reviews, and Q&A for real use-case language—here's how to earn its picks.